During one of my first job interviews in Germany, a potential employer explained to me that german culture can be easily described by a simple tagline found on the back of Germany’s favorite chocolate bars, the 9 x 9 cm wrappers clearly declare;
“Quadrattisch. Praktisch. GUT.”
“SQUARE, PRACTICAL, GOOD.”
The visual record of my first two years living in Deutschland is provided through 9 x 9 cm portholes. Within these pages I have organized the images and my thoughts according to the conceptual lenses that have filtered my experiences. The book is organized into various typologies of function and space and attempts to organize my personal expansion as I began to understand the history, culture and architectural landscape in southern Germany.
There is no special photography employed, nor any spectacular feat of Photoshop. Only the small format that my ever present iPhone camera provided as my faithful visual recorder.
This small promotional piece was submitted for the prestigious Gabriel Prize Competition. The portfolio of work and project proposal were neatly enclosed in an aluminum box and secured with a contrasting jute cord. Understated design with minimal typography and generous white space allowed the content to be evaluated independently of the submission design but maintained the aesthetic of the artwork enclosed within the package. Digital submission was provided on a CD and a Flash Drive in duplicate.
Behind the Brand
This book was designed and produced for a month long study tour for architecture students. Because of the ambitious itinerary of traveling to multiple countries combined with organizing 22 students, a traditional syllabus deemed insufficient. Each location was sequentially organized as a discreet chapter that included maps, a brief history of each location, a schedule for required tours and course meetings as well as a list of recommended sights for the students to visit in their time off. Large images relevant to the course topics were paired with interesting facts.
The cover design was generated by plotting point locations of each continent which were expressed by two colors, orange and magenta. The jewel-like islands represented the cities in Europe and North America yet are divided by the green oceans of color between. These brightly hued abstract faceted forms served as iconic visuals that were deployed across other forms of collateral that were used by the students and translated into plaques made of dichroic acrylic given to our hosts for their generosity.
2005 Self Promotion
Five copies of this hand bound portfolio chronologically documented work produced between 2002-2005. The cover was crafted from laser cut hand polished book board.