When New York City based spa empire, Bliss, partnered with Starwood Hotels they sought to expand with the chain of luxury hotels' acquisition of properties. Bliss became the in-house spa experience for W Hotels.
Bliss built its brand upon the idea that a spa experience didn't have to take itself too seriously while providing luxury services. This attitude is reflected in the products they produce and market through the use of playful imagery and text as well as utilizing an uplifting color palette. The combination of luxury and fun is the essence that comprises the Bliss brand.
Bliss also sought to respond to the specific context of each location - allowing the genus loci to inform ideas about the unique design of each spa destination.
The South Beach Miami location offered a perfect pairing of local context with their Brand. The resulting spa sought to recreate an environment that responded to the beach culture, the historical architecture of Morris Lapidus and the world famous Art Deco district. Spatial and Formal references within the design of the space signify portholes, bamboo cabanas and the lively culture in South Beach while creating unmatched luxury for guests.
a + i design
Eliane Maillot, Jennifer Harmon, Jody Kinney
Photography: Magda Biernat
SYPartners is a consulting firm which bases its practice on helping businesses find success through novel solutions. The founders and leaders of the firm come from firms known for their creativity and innovative business practices. As such the company employs a diverse team of people with skills ranging from but not limited to business management, design, economics to psychology. During the great economic recession in 2008, they found success within the private sector to assist companies through the economic decline. With the sudden demand of their services, the firm required more space to expand their practice. The clients located two floors of available space within a building located near the Flatiron district in New York City.
The design of the commercial retains much of the old brick and stone industrial aesthetic common within the historic buildings in that neighborhood. The raw post industrial space conveyed economy and practicality. A large work room which serves as the firm’s primary think-tank collaboration space sits immediately adjacent to the reception area and is demarcated by large glass panels enabling a visually transparent workflow while providing auditory privacy and minimizing distraction throughout the open plan office.
It was important to generate a space that conveyed authenticity and sophistication and support the vision of SYPartners. This was accomplished by introducing raw materials including industrial felt, leather, raw wood and steel and contrasting those textures and hues with a space abstraced with white paint and epoxy flooring. Industrial furniture pieces were complimented white contract furniture within the main working spaces. Targeted moments of vibrancy provided by acoustic panels attenuate the sound within the space. The light fixtures were created by simply placing half chrome lightbulbs within the ceiling coffers.
Team: A+I Design, Amy Howell, Jen Harmon
Photography: Magda Biernat Webster
Inter Active Corporation is owned by the internet mogul, Barry Diller. IAC is located on the west side of Manhattan adjacent to the Highline in the epicenter of the starchitect cluster of buildings. IAC's building is known colloquially as the 'iceberg" but those in the design industry recognize the building as Frank Gehry's first New York City Commission.
The buildings stark white interiors are beautiful but left Diller wanting more color. A series of artists were commissioned to generate distinct moments within the building that would serve as significant navigational points throughout the building.
The design of the wallpaper located in each elevator lobby was generated using scripts that produced a randomized background triangle pattern. IAC logos flock in the foreground, shifting and migrating between the nine elevator lobbies.
The Flatiron District in New York City straddles Broadway between Union Square and Madison Square Park. Beneath this section of Broadway, four distinct subway lines swiftly transport passengers through a tiny portion of the vast underground network. of Moving from the dark and dank underground environment to the bustling and 'relatively' clean air above ground is a transition zone where contrasting atmospheres collide. Similar transition zones can be found in the lobby spaces of buildings along busy pedestrian thoroughfares.
873 Broadway is a property that leases its floors to a variety of tenants. It is a building that contains a glimpse into the pre-gentrified New York that was affordable to photographers, musicians and startups.
The property required a much overdue lobby renovation that would improve the aesthetics of the space without appearing ostentatious. The design had to straddle multiple dialectic relationships; bustling street v. quiet interior, ostentatious gentrification v. humble update, massive corporation v. humble upstarts. In other words, the redesign needed to be sensitive to both the tenants and the context of the flatiron district.
The materials in the renovated lobby mirror the ubiquitously present hexagonal tiles, stainless subway doors, indirect lighting. The patterning of the hexagonal tiles from dark to light creates an atmosphere of transition.
File Under: A+I Design
Project Manager: Amy Howell
Lead Designer: Jennifer Harmon
a + i design, nyc
Behind the Brand
2013 Spring Travel Studio
2005 Self Promotion
Five copies of this hand bound portfolio chronologically documented work produced between 2002-2005. The cover was crafted from laser cut hand polished book board.
5" x 7" x 1/4"
Between the shadows of the Manhattan and Brooklyn bridges lies a post industrial neighborhood known as DUMBO. The Roads are layered with time and reveal a thin geologic strata scared by heavy use, erosion and deterioration. Asphalt patches yield themselves to forgotten sidewalks, rail lines and vast expanses of pitted cobblestone streets. Walking across these spaces is like walking back in time, the industrial history of this neighborhood is palpable.
Between the site of an old box and tobacco factory rests a large patchwork of cobblestones and asphalt. Our intervention utilized a chalk and water mixture to create geometric patterns of boxes between the patchwork of roadway strata.
Team: Golnar Adili, Emily Fischer, Jennifer Harmon
Keybridge was a web hosting server company that promoted 24 hour web monitoring at the beginning of the rise of web commerce. They offered unparalleled security and backup services with three global locations spread evenly across the globe's time zones. In addition to developing a branded presence, this collateral package was produced to communicate the hand crafted care that went into ensuring a digital service while providing a detailed educational diagrams that simplified complex systems into understandable representations.
Cable & Wireless
The Brittish multinational telecommunications firm Cable & Wireless operated globally. The Washington DC office served as the American headquarters. During the height of the Dot-Com boom, this office would host elaborate parties in various locations across the United States.
The two illustrations were produced under extremely tight deadlines. Each invite project was initiated four hours before the files were sent to be produced via offset press. Which meant, as the creative lead, I would conceptualize the theme of the party into a "cheeky" hyper-local invite. The two represented were generated for a Roaring 20's themed Martini Party in Hawaii and a Wine Party held on the lawn near the Lincoln Memorial in Washington DC.
Maryland based Firefly-Farms' Artisanal Creamery was one of the first to open shop at the dawn of the foodie/gourmand/locavore movement that has swept the upper middle class of the educated American demographic. Upon acquiring their farm and the many goats, what was once a hobby quickly developed into a business. Firefly Farms needed to develop a brand that reflected their ambitions as worldwide travelers and adventurers who wanted to bring international styles of cheese craft to the United States market.
The illustrations and labels were designed after vintage luggage tags that hotels used in the early 20th century to mark the destinations of steamer trunks. While each cheese was developed based upon regional recipe abroad, they championed the local flavors of the Allegheny Mountain Plateau.
The creamery has expanded since these original labels were developed in 2000 as more products have joined the menu. Firefly Farms has won many awards for their distinctive products. Having tasted many of their cheeses and especially their Caprine Caramel, I can personally vouch for the quality and flavor of their product.